Consumer Sentiment in the Wake of Mega Breaches
The last two years have seen the largest "mega" data breaches in history. In an attempt to better understand the effects these data breaches have on consumers. A study conducted by the Ponemon Institute, surveyed consumers on a variety of topics related to their feelings and behaviors in the wake of being a data breach victim.
This white paper provides an overview of:
- How data breaches impact brand reputation;
- The fears about identity theft after a data breach;
- Why consumers value media coverage of data breaches.