Next-Generation Technologies & Secure Development

Cybersecurity Leadership: The Marketer's View

Israeli Marketers on How to Be the Signal Amid the Marketing Noise

By some estimates, there are more than 3,500 cybersecurity vendors, and the market is growing more crowded, noisy and competitive. How does one be the signal and not the noise? Six Israeli cybersecurity marketing executives share their passionate views.

See Also: How to Strengthen Your Organisation's Last Line of Defense: Your Human Firewall

Participating in this latest panel discussion are:

Dori Harpaz, vice president, marketing, Cynet; Idan Hershkovich, vice president, marketing and growth, Cato Networks; Jonathan Kaftzan, vice president, marketing, Deep Instinct; Gily Netzer, CMO, Cymulate; Nimrod Reichenberg, CMO, Siemplify; and Maya Rotenberg, vice president, marketing, WhiteSource.

In this Cybersecurity Leadership panel discussion hosted by ISMG and CyberTheory, these executives discuss:

  • The explosion of cybersecurity vendors and solutions;
  • How best to reach intended buyers;
  • How best to bridge the gap between marketing and sales.

Harpaz is a performance-driven marketer with more than 12 years of experience in leading strategic marketing programs and managing multi-faceted teams for B2C and B2B companies. At Cynet, his approach combines diverse methodologies to create effective marketing strategies.

Hershkovich has over 10 years of marketing experience, mainly in technology and B2B enterprise software companies. At Cato Networks, he plans and executes go-to-market plans by building replicable and scalable lead machines that generate growth.

Kaftzan is a marketing and business development professional with extensive experience in the global communications and software industry. Before joining Deep Instinct, he headed marketing for Amdocs Digital, Intelligence and BSS division. He was responsible for defining, creating and implementing the division’s marketing and business strategy, thought leadership and road map.

Netzer brings marketing leadership to cybersecurity companies. She has 20 years of international B2B cybersecurity experience, driving business, retention and consistent growth. Her past experience includes marketing leadership roles at startups, such as Illusive Networks, as well as large brands, including Symantec.

Reichenberg is a four-time CMO with a track record of scaling growth-stage B2B tech companies - primarily in cybersecurity and enterprise IT. He began his career as a security software engineer and has spent the last 10 years working with organizations across the world to address their security needs, focusing mainly on mobile device management and network security.

Rotenberg has a background in engineering and product management, which she uses to apply a data-driven approach to marketing. To WhiteSource she brings a proven track record in successfully tackling complex problems and translating them into actionable plans that deliver results.

About the Author

Tom Field

Tom Field

Senior Vice President, Editorial, ISMG

Field is responsible for all of ISMG's 28 global media properties and its team of journalists. He also helped to develop and lead ISMG's award-winning summit series that has brought together security practitioners and industry influencers from around the world, as well as ISMG's series of exclusive executive roundtables.

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