Artificial Intelligence & Machine Learning , Fraud Management & Cybercrime , Fraud Risk Management

Brand Impersonation: It's an InfoSec Problem

Bolster's Shashi Prakash on How to Lead Response to this Growing Fraud Trend
Shashi Prakash, CTO and Co-founder, Bolster

Brand impersonation – it isn’t just a marketing or reputational issue. It’s an InfoSec problem, says Shashi Prakash, CTO and co-founder of Bolster. He describes the growing problem and why security is best positioned to lead detection and response.

In this video interview with Information Security Media Group, Prakash discusses:

  • The prevalence of brand impersonation;
  • Why it’s an InfoSec problem;
  • The impersonation takedown process.

Prakash has extensive experience working at the intersection of cybersecurity and AI. Prior to Bolster, he was security researcher at Cisco, where he developed machine learning algorithms to catch billions of spam messages.

About the Author

Information Security Media Group

Information Security Media Group (ISMG) is the world's largest media company devoted to information security and risk management. Each of its 37 media sites provides relevant education, research and news that is specifically tailored to key vertical sectors including banking, healthcare and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Its yearly global summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.

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